Local Search Listing Management

What is Local Search or Local SEO?

Local Search is any search aimed at finding something in a specific geography, such as “kitchen remodeler Cleveland” or “coffee shop near me.”  Google produces a map with businesses At the top of every search results page for a local search.   

 

Today's search results are a mix of images, graphics and text from directory listings that YOU must manage to get on Google’s map. Local SEO and Bluefoot’s Local Listing Management service is the process of making sure all of your business listings “Look Good” and are optimized so that you “Get Found” or show up on as one of the top 3 business listings on Google’s map search results. 

Managing your Google Business Profile is more important than your Website

Search your business name in Google and you'll hopefully see a link to your website along with links to your business listings on major directories, such as Yelp, Yahoo, Yellow Pages, and more. But even more important is your Google Business Profile Listing located at the right of the search results page. Your Google Business Profile listing—and your listings on other major directories—can generate over 20 times more views than your own website each month.  


Even more important is that more than 90% of new customers will have seen at least one of your local directory listings.  That's why it is critical to manage all your directory listings, along with your website, as they all make up your online brand and reputation.

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Business Scan

What’s Included in Bluefoot’s Local Search Listing Management Service: 

Competitor & Keyword Research 

Our team will work with you to identify keywords you want to target and rank for and do keyword research along with research on your top competitors. 

Strategic Narrative

Our professional writers will boost your SEO by crafting a Strategic Narrative™ exclusively for your business—featuring your Unique Selling Proposition (USP) and essential keywords. 

Professional Content

We strategically handle all of the content curation, including professional photography, based on the targeted keywords so your business stands out from the competition. 

Optimize your Google Listing

Your Google Business Profile listing is the most important online content for your business. We will optimize your Google listing with professional photography and accurate, comprehensive data about your organization. 

Optimize 80+ Listings

We will ensure your business info is claimed, correct, and consistent across more than 80 of the most popular directories. You’ll stand out on sites like Apple Maps, Yelp, Bing, TripAdvisor, Yahoo, Yellowpages, and many more. 

Duplicate Listings Removal

Nothing hurts your online brand more than duplicate listings of your business that you are not managing. We will search for and suppress any duplicate listings of your business that we are able to find. 

Analytics and Rank Tracking

We will identify targeted keywords and benchmark your rankings before our optimization and then provide reporting every 6 months, or more often if preferred, to show the progress we have made and the impact on your views and trackable actions. 

Monthly Check-ins

As your business makes changes to hours, products, services, events or promotions for various seasons and holidays, it’s vital that those changes are made to all of your listings. Your dedicated Customer Success Manager will reach out to you on a regular basis to ensure this is taken care of for you. 

SHARING OUR KNOWLEDGE

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Communicating Business Updates

By Jim Marshall, President of Bluefoot Digital Marketing • June 20, 2022
The current Covid-19 pandemic has disrupted nearly every business in one capacity or another. Some have been asked to work remotely, others have been forced to shut down temporarily, and some have been forced to alter their business practices and procedures in order to remain open and serve the public. The one thing virtually every business owner has been forced to do recently is communicate these changes to their customers. As you drive past businesses, you’ll see signs posted in nearly every window attempting to accomplish this task. But if you’re a business owner, how should you communicate these changes to your digital audience—those who aren’t driving past your physical location? Posting a message on your website is a start, but just Google your business name and you’ll see lots of other web content related to your company that needs updating, too, including your Google My Business listing, along with many directory listings like Yelp, Trip Advisor, and more. In order to properly manage all of these “digital storefronts,” you’d have to print virtual signs and run around to these 70+ digital locations and tape each of them up. Then run around and change them each time that message changes. There is a better way. As soon as announcements were made forcing businesses to make changes, Mimi reached out to our Local Search clients and helped them compose and post appropriate alternative messages related to Covid-19 and the stay-at-home order—instantly. We also created a custom graphic to make sure their posts stood out on these 70+ directory listings. With Mimi’s Local Search management solution, we handle all the heavy lifting for you. And as things evolve—and your message, procedures or store hours change—we can help you instantly communicate those changes, too. For more information about Mimi’s Local Search and Review Management tools, please contact our offices at 330-220-8610 or email Mimi@MimiVanderhaven.com .

SHARING OUR KNOWLEDGE

Our Frequently Asked Questions

  • Q: How much does a website cost?

    We can build an optimized website with professional content including a video with no setup fees for an affordable monthly fee that includes more than a website. Our Snap site solutions start as low as $195 / month schedule a free evaluation to learn more.

  • Q: I saw an ad on TV for a website builder that looks easy enough. Can I just build my own website?

    There are lots of tools out there that can be used to build your own website. You can also rent a backhoe but that doesn’t mean you should try to do your own excavating, but if you are the adventurous DIY type then we are happy to give you some free pointers for success.

  • Q: I just got a negative review on Google how do I get it removed?

    Unfortunately, no matter how hard you try, it’s not a matter of if you’ll get a negative review but when.  Sadly, there are very few cases that Google will remove a review, so the best way to handle a negative review is respond and try to resolve the issue with the client and if that fails then get more positive reviews so people will ignore the negative ones.

  • Q: Why should I schedule a free digital evaluation? I know you will just try to sell me your services.

    We believe in educating clients on what they need to do to “look good” and “get found” online and also believe in sharing how to do it.  Our free digital evaluation is a brief 45 minute zoom meeting primarily focused on educating and sharing some of our digital marketing knowledge with you.  Clients tell us all the time how refreshing and informative our evaluations are.   

  • Q: What is Local Search or Local SEO?

    Local Search is a search aimed at finding something in a specific local geography, such as “kitchen remodeler Cleveland” or “coffee shop near me.” That often produce Google’s interactive map listing pins identifying the location of businesses.  Local SEO is the process of optimizing your website and more importantly your google listing so that your business shows up on Google’s Local listing map results. 

  • Q: Do you offer Social Media Management?

    We get asked this question all the time from current customers and new ones, and the answer is no we don’t.


    We believe Social media is meant to be personable and intimate so the best person to manage and produce the content is you.  


    Could we do it for you?  Yes, but we don’t believe in selling a service unless we believe it will most likely produce a positive ROI for our clients.  We have found that in order to do social media effectively as a 3rd party, that nets tangible results, would require a substantial ongoing investment of time from both us and our clients resulting in a minimum fee of $3,000 or more a month.  We can always produce a better ROI investing that money in Google ads or even other advertising on social media rather than building content for posts that are seen by few without paid boosts further increasing the costs. 


    For those reasons, we have chosen not to offer social media management, and we caution clients that hire someone to do social media posts for them to question the effectiveness of that work and ensure you can track and measure the results.