REVIEW MARKETING

Why Are Reviews So Important?

Just take a look at this typical Google search results for someone looking for a local power wash company.  Which would you consider calling first, and why do you think Dave’s Power Washing Company is ranking #1?   

 

Not only can reviews affect your Google ranking, but online reviews also provide your business with visibility and credibility. Reviews help your business appear in front of your potential customers on search engines and help them choose you over your competitors. Today, businesses need to do more than simply monitor their online reputation. You need to generate reviews strategically and proactively in an authentic way that makes it simple and intuitive for your customers to leave a positive review. 

93%

of consumers read online reviews before visiting a local business

88%

of consumers trust online reviews as much as a personal recommendation from a friend or family member

70%

of consumers are willing to leave an online review if asked but less than 10% of those customers know how to do so

Customers that have had a bad experience are three times more likely to leave a negative review 

4/5

consumers have changed their minds about a recommended purchase after reading negative online reviews.

WHY IS IT SO HARD TO GET

Positive Reviews?

The reality is people are three times more likely to take the time to leave a negative review than a positive one. So the first step is simply getting your staff to ask your happy customers to leave a review. However, if your customers are not tech savvy most will not know how. So that’s where you need a review generation tool and strategy. 

Benefits of Our Review Generation Tool: 

Prevents bad reviews by encouraging customers to send feedback directly to you first before leaving a review. 

Streamlines the process to make it simple for customers to leave your business a review. 

Automatically showcases positive reviews on your website. Our system will stream them to your website including the users profile pictures, full review and links directly to the review for validation. 

Fully automates review requests when integrating with your POS or CRM. By syncing your existing customer database, our system can start sending automated review requests today. 

What’s Included in Bluefoot’s Review Marketing Service: 

Request Reviews

Our Review Generation tool allows your business to easily request reviews from your happy customers via SMS text messages or emails individually or automatically through bulk imports or integration with many POS and CRM solutions. 

Simple to Leave a Review

Your customer just clicks on the link in the text message and our system enables them to leave a review in as little as two clicks 

Get Reviews on 150+ Directories

We can generate reviews on Google and over 150 industry specific sites. 

Track and Incentivize Employees

Improve team productivity and drive healthy competition by tracking requests, reviews, and ratings for each employee—automatically. Use the data to create incentives or use it for employee evaluations. 

Review Notifications

Our system will notify you of positive and negative reviews left for your business on up to 150 directories that we can monitor. 

Reputation Management

Login to our Review Marketing system and see a list of all of your reviews and leverage templates to pre-populate responses that can also be customized to more efficiently respond to all reviews, or we can respond on your behalf. 

Review Website Widget 

No matter what platform your website runs on, we will provide embed code so that you can showcase your positive reviews on your website. As new reviews are left our system will stream them to your website including the users profile pictures for more credibility. 

Full Service Review Management

Don't have the time to send review requests or respond to reviews?  We can respond on your behalf, and also send requests all you have to do is provide us the contact list or we can also integrate with many back end systems as well.

Review Monitoring

Monitor Reviews on the directories that matter most

Is your business getting reviews on multiple sites, even if you have notifications setup, our system provides you with one dashboard to login to track which reviews you need to respond to which is equally important as getting them.  Or you can leverage Bluefoot's Full review management solution where we will respond to reviews on your behalf!

MANAGING YOUR ONLINE REPUTATION

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Communicating Business Updates

By Jim Marshall, President of Bluefoot Digital Marketing • June 20, 2022
The current Covid-19 pandemic has disrupted nearly every business in one capacity or another. Some have been asked to work remotely, others have been forced to shut down temporarily, and some have been forced to alter their business practices and procedures in order to remain open and serve the public. The one thing virtually every business owner has been forced to do recently is communicate these changes to their customers. As you drive past businesses, you’ll see signs posted in nearly every window attempting to accomplish this task. But if you’re a business owner, how should you communicate these changes to your digital audience—those who aren’t driving past your physical location? Posting a message on your website is a start, but just Google your business name and you’ll see lots of other web content related to your company that needs updating, too, including your Google My Business listing, along with many directory listings like Yelp, Trip Advisor, and more. In order to properly manage all of these “digital storefronts,” you’d have to print virtual signs and run around to these 70+ digital locations and tape each of them up. Then run around and change them each time that message changes. There is a better way. As soon as announcements were made forcing businesses to make changes, Mimi reached out to our Local Search clients and helped them compose and post appropriate alternative messages related to Covid-19 and the stay-at-home order—instantly. We also created a custom graphic to make sure their posts stood out on these 70+ directory listings. With Mimi’s Local Search management solution, we handle all the heavy lifting for you. And as things evolve—and your message, procedures or store hours change—we can help you instantly communicate those changes, too. For more information about Mimi’s Local Search and Review Management tools, please contact our offices at 330-220-8610 or email Mimi@MimiVanderhaven.com .

REVIEW MARKETING

Our Frequently Asked Questions

  • Q: How much does a website cost?

    We can build an optimized website with professional content including a video with no setup fees for an affordable monthly fee that includes more than a website. Our Snap site solutions start as low as $195 / month schedule a free evaluation to learn more.

  • Q: I saw an ad on TV for a website builder that looks easy enough. Can I just build my own website?

    There are lots of tools out there that can be used to build your own website. You can also rent a backhoe but that doesn’t mean you should try to do your own excavating, but if you are the adventurous DIY type then we are happy to give you some free pointers for success.

  • Q: I just got a negative review on Google how do I get it removed?

    Unfortunately, no matter how hard you try, it’s not a matter of if you’ll get a negative review but when.  Sadly, there are very few cases that Google will remove a review, so the best way to handle a negative review is respond and try to resolve the issue with the client and if that fails then get more positive reviews so people will ignore the negative ones.

  • Q: Why should I schedule a free digital evaluation? I know you will just try to sell me your services.

    We believe in educating clients on what they need to do to “look good” and “get found” online and also believe in sharing how to do it.  Our free digital evaluation is a brief 45 minute zoom meeting primarily focused on educating and sharing some of our digital marketing knowledge with you.  Clients tell us all the time how refreshing and informative our evaluations are.   

  • Q: What is Local Search or Local SEO?

    Local Search is a search aimed at finding something in a specific local geography, such as “kitchen remodeler Cleveland” or “coffee shop near me.” That often produce Google’s interactive map listing pins identifying the location of businesses.  Local SEO is the process of optimizing your website and more importantly your google listing so that your business shows up on Google’s Local listing map results. 

  • Q: Do you offer Social Media Management?

    We get asked this question all the time from current customers and new ones, and the answer is no we don’t.


    We believe Social media is meant to be personable and intimate so the best person to manage and produce the content is you.  


    Could we do it for you?  Yes, but we don’t believe in selling a service unless we believe it will most likely produce a positive ROI for our clients.  We have found that in order to do social media effectively as a 3rd party, that nets tangible results, would require a substantial ongoing investment of time from both us and our clients resulting in a minimum fee of $3,000 or more a month.  We can always produce a better ROI investing that money in Google ads or even other advertising on social media rather than building content for posts that are seen by few without paid boosts further increasing the costs. 


    For those reasons, we have chosen not to offer social media management, and we caution clients that hire someone to do social media posts for them to question the effectiveness of that work and ensure you can track and measure the results.